Free Shopify & Email Audit
A practical review of your Shopify store and email automation, highlighting clear opportunities to improve conversion and revenue. Your audit includes:
  • Homepage and key page conversion review
  • Email and automation gap analysis
  • Operational blind spots that limit growth
  • Clear, prioritised next steps
 Free Shopify & Email Audit
No obligation. Practical insights you can act on.

Is this right for you?

✔️ This is right for retailers who:

  • Are already selling online
  • Want better conversion and revenue from Shopify
  • Know email should be doing more
  • Care about operations, not just design

❌ This is not for:

  • Brand new startups
  • DIY-only businesses
  • Anyone looking for a quick redesign
  • “Just need a website” enquiries

How Retail to Revenue helps.

Practical Shopify and email systems designed to improve conversion, revenue, and operational clarity.

Shopify Website Builds

Conversion-focused Shopify websites built to support real retail operations — not just look good.

From structure and navigation to product pages and checkout flow, every decision is made to reduce friction and improve revenue.

  • Conversion-first layouts
  • Clear product and category structure
  • Built for scale, not just launch

Klaviyo Automation

Email automation designed to capture revenue you’re currently leaving behind.

From abandoned carts and browse behavior to post-purchase and retention flows, Klaviyo is set up to support growth — not just send emails.

  • Core revenue flows
  • Smarter segmentation
  • Practical automation strategy

Advanced Revenue Automation

Advanced Shopify and Klaviyo workflows that connect marketing, inventory, and fulfilment.

Designed to support growth without creating operational chaos — especially for multi-location and fast-moving retail businesses.

  • Backend-aware automation
  • Fulfilment and dispatch logic
  • Scalable systems, not hacks

Built on real retail experience.

I’m John Parkin. Retail to Revenue is built on over 25 years of hands-on retail experience — sales, warehousing, and the general management of multi-site retail operations.

Alongside this, I’ve spent more than 16 years working in digital marketing for retail businesses — designing, managing, and optimising Shopify stores, email automation, and ecommerce systems that support real-world operations, not just marketing metrics. Today that includes running the day-to-day ecommerce operation for one of New Zealand’s largest hobby retailers — a Shopify store with more than 60,000 products — across web, Klaviyo email automation, and advertising.

This experience is backed by formal training, including a Diploma in Digital Marketing, ensuring strategy is grounded in both practical execution and proven digital best practice.

The result is practical, scalable systems designed to improve revenue without creating operational complexity.

Ready to get more from Shopify?

Get a clear, practical view of where your store and email automation can improve.

 Free Shopify & Email Audit

No obligation. Practical insights you can act on.