Retail to Revenue is built on over 25 years of hands-on retail experience, spanning sales, warehousing, and the general management of multi-site retail operations.
Alongside this, I’ve spent more than 16 years working in digital marketing for retail businesses — designing, managing, and optimising Shopify stores, email automation, and ecommerce systems that support real-world operations, not just marketing metrics.
This experience is backed by formal training, including a Diploma in Digital Marketing, ensuring strategy is grounded in both practical execution and proven digital best practice.
The result is practical, scalable systems designed to improve revenue without creating operational complexity.